Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services. They add needless complexity and should be replaced. If you're out and about in East Yorkshire, it worth checking out Beverley for a great day …

While this one is out of your control, you have to understand that your Domain Authority will rise over time as your website ages. What pages are your users going to? Experience freedom from glasses by having laser eye surgery with the UK's best surgeons. OSOO worry if you don't …

SEO, or search engine optimization, is the process of increasing the probability of a particular company's website emerging from a search. You'll be in charge of selecting links, developing content, and establishing new relationships with a wide range of different publishers. Imagine waking up on Christmas day and seeing playground …

If you're using images as links, provide the link ALT text alternative for all semantically related images. Just because long form content is meant to be educational and informative, doesn't mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form …

We believe it's because getting a link to an in depth piece of content is much more natural than a product / service page. One with the most operative ?next step? keyword targeting policies for the clients is essential to make your brand positioned at higher level. Copy what works but …

Google wants to retain its reputation as a quality search engine, so it's main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. You should do …