Google favors long-form, highly detailed, original content with heavily researched elements and understandable wording. Shopping results What happens when you search for leased line providers for instance? Many Quick Edge Tech buyers forget about the importance of meta elements. Each link you build should be on a publisher site that …

The common solution to combat this is to add unique descriptions at the top of category pages (not the bottom, where content is given less weight by search engines) that describes what types are featured within the category. However, you can find a duplicate content checker quite easily. If you're …

Depending on the situation, SEO may involve both the IT and marketing departments. You wouldn't think it, but the likelihood that any 10-12 words in a specific sequence will appear elsewhere on the Web is extremely small. I understand that bespoke lens replacement surgery can provide excellent results. It Marketing …

These engines use algorithms to decide what pages will appear on the front page of search results, so the goal is for web pages to align with these algorithms so the page is seen on the first page of results. You don't need statistics to show you that in the …

An old SEO trick is to create multiple pages for a given service you offer, but make each version of the page centered on a certain city you want to rank in. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile …

Stay away from (Flash) splash screens. SEO takes some time. There's no legitimate way around that. But SEO is also not a one-and-done activity. You can't SEO a website and call it good. If you want to stay competitive, then SEO shouldn't stop just because you've started seeing results. It …

It doesn't necessarily have to be paragraphs of content you've paid copywriters to write or invested internal man hours to create - it could simply be a short editorial piece unique to the product. Knowing website referrals can help you identify which link-building strategies are working. If you're going to undertaken …