Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services. They add needless complexity and should be replaced. If you're out and about in East Yorkshire, it worth checking out Beverley for a great day …

If you're using images as links, provide the link ALT text alternative for all semantically related images. Just because long form content is meant to be educational and informative, doesn't mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form …

Each virtual server can run its own separate operating system that can be rebooted without affecting other virtual servers. Having a company blog can really help with your SEO efforts. It's something you can update regularly with relevant content, which Google will pick up on each time it crawls your …

Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. Mobile content should be short, useful, interesting, and easy to navigate. Take advantage of these on-page SEO weaknesses as they are the …