An important aspect of SEO is making your website easy for both users and search engine robots to understand. Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the …

Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Besides voice search and Google's focus on that, more is changing in and for Google. Specifically: a few new technologies and a …